{"id":5896,"date":"2026-06-01T10:23:47","date_gmt":"2026-06-01T08:23:47","guid":{"rendered":"https:\/\/www.lafruitiere.com\/?p=5896"},"modified":"2026-06-01T10:23:48","modified_gmt":"2026-06-01T08:23:48","slug":"100-natural-fruit-purees-how-does-la-fruitiere-du-val-evel-preserve-the-taste-of-fruit","status":"publish","type":"post","link":"https:\/\/www.lafruitiere.com\/en\/100-natural-fruit-purees-how-does-la-fruitiere-du-val-evel-preserve-the-taste-of-fruit\/","title":{"rendered":"100% natural fruit pur\u00e9es: how does La Fruiti\u00e8re du Val Evel preserve the taste of fruit?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La Fruiti\u00e8re du Val Evel&#8217;s 100% natural fruit pur\u00e9es are born from a simple ambition: <strong>add nothing, mask nothing<\/strong>, only the taste of the fruit. From the ripe harvest to cold high pressure processing, every step is designed to preserve the freshness, color, texture and identity of each fruit, from the orchard to the professional&#8217;s plate. <\/p>\n\n<h2 class=\"wp-block-heading\">From a ripe harvest to a pur\u00e9e faithful to the fruit<\/h2>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">La Fruiti\u00e8re du Val Evel always starts from the same principle: to preserve the taste of fruit, you must begin by harvesting it at the moment when it is most expressive. Each fruit is <strong>picked at full ripeness<\/strong>, when acidity and sugar naturally balance each other, offering a rich and well-balanced aromatic base, even before any processing. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quickly brought to the workshop, the fruits are sorted, washed and extracted with as little stress as possible, to avoid degrading their structure or aroma. Pasteurization then ensures microbiological stability while preserving vibrant colors, natural texture and aromatic intensity. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From harvest to pur\u00e9e, the same story of ripeness continues: every spoonful gives professionals a sensation close to fresh fruit, as if the ripeness of the orchard were found directly on the palate.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.lafruitiere.com\/wp-content\/uploads\/2026\/05\/Main-cassis-la-fruitiere-du-val-evel-1024x683.jpg\" alt=\"La Fruiti&#xE8;re du Val Evel blackcurrant close-up\" class=\"wp-image-5870\" srcset=\"https:\/\/www.lafruitiere.com\/wp-content\/uploads\/2026\/05\/Main-cassis-la-fruitiere-du-val-evel-1024x683.jpg 1024w, https:\/\/www.lafruitiere.com\/wp-content\/uploads\/2026\/05\/Main-cassis-la-fruitiere-du-val-evel-300x200.jpg 300w, https:\/\/www.lafruitiere.com\/wp-content\/uploads\/2026\/05\/Main-cassis-la-fruitiere-du-val-evel-768x512.jpg 768w, https:\/\/www.lafruitiere.com\/wp-content\/uploads\/2026\/05\/Main-cassis-la-fruitiere-du-val-evel-1536x1024.jpg 1536w, https:\/\/www.lafruitiere.com\/wp-content\/uploads\/2026\/05\/Main-cassis-la-fruitiere-du-val-evel-2048x1365.jpg 2048w, https:\/\/www.lafruitiere.com\/wp-content\/uploads\/2026\/05\/Main-cassis-la-fruitiere-du-val-evel-1200x800.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-buttons has-custom-font-size has-small-font-size is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-rouge-background-color has-text-color has-background has-link-color has-medium-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/www.lafruitiere.com\/en\/fruit-type\/inspiration-taste\/\">Find a fruit pur\u00e9e<\/a><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Preserving freshness: HP technology to capture the essence of the fruit<\/h2>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">The <strong><a href=\"https:\/\/www.lafruitiere.com\/en\/high-pressure-processing-hpp-an-alternative-to-heat-treatments\/\">cold high pressure processing (HP)<\/a><\/strong> used by La Fruiti\u00e8re du Val Evel aims to preserve the fruit in its freshest possible state. During the process, the already packaged pur\u00e9es undergo extreme pressure, sufficient to inactivate bacteria and certain enzymes, while remaining at a low temperature. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike prolonged cooking, this treatment <strong>does not denature the aromas, does not degrade the pigments and does not alter the natural texture<\/strong> of the pur\u00e9e. <strong>The color remains vibrant, the mouthfeel supple, the fruit notes<\/strong> clean, as if the product came directly from a recent harvest.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">High Pressure extends the shelf life by ensuring product safety, while keeping the essence of the fruit intact, from packaging to plate.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"896\" data-id=\"4487\" src=\"https:\/\/www.lafruitiere.com\/wp-content\/uploads\/2026\/02\/Machine-HPP-Haute-Pression-bd-1024x896.jpg\" alt=\"HP-High-Pressure-Machine\" class=\"wp-image-4487\" srcset=\"https:\/\/www.lafruitiere.com\/wp-content\/uploads\/2026\/02\/Machine-HPP-Haute-Pression-bd-1024x896.jpg 1024w, https:\/\/www.lafruitiere.com\/wp-content\/uploads\/2026\/02\/Machine-HPP-Haute-Pression-bd-300x262.jpg 300w, https:\/\/www.lafruitiere.com\/wp-content\/uploads\/2026\/02\/Machine-HPP-Haute-Pression-bd-768x672.jpg 768w, https:\/\/www.lafruitiere.com\/wp-content\/uploads\/2026\/02\/Machine-HPP-Haute-Pression-bd-1536x1344.jpg 1536w, https:\/\/www.lafruitiere.com\/wp-content\/uploads\/2026\/02\/Machine-HPP-Haute-Pression-bd-2048x1792.jpg 2048w, https:\/\/www.lafruitiere.com\/wp-content\/uploads\/2026\/02\/Machine-HPP-Haute-Pression-bd-1200x1050.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Add nothing, mask nothing: a recipe that lets the fruit speak for itself<\/h2>\n\n<p class=\"wp-block-paragraph\">At La Fruiti\u00e8re du Val Evel, the recipe for each pur\u00e9e is natural: <strong>fruit, and occasionally cane sugar (10%), and nothing else<\/strong>! The goal is not to compensate for any drop in quality with flavorings, colorings or additives, but to showcase the natural richness of the raw fruit. This simplicity demands very high standards upstream, and a very strict specification: each fruit must be selected for its ripeness, freshness and typicity, in order to carry the taste of the pur\u00e9e on its own. <\/p>\n\n<p class=\"wp-block-paragraph\">This approach is rooted in a logic of transparency: rather than homogenizing the taste from one year to the next, La Fruiti\u00e8re accepts the natural variations linked to seasons, varieties and growing conditions. Each batch thus retains its personality, with nuances of color, acidity or aromatic intensity that reflect the reality of the orchard and the terroir. <\/p>\n\n<p class=\"wp-block-paragraph\">This approach translates on the palate into a clean and frank expression of the fruit: fresh notes, floral accents, tangy or mellow touches remain audible, without being masked by artificially amplified profiles. For professionals, these pur\u00e9es become <strong>true &#8220;voices&#8221; of the fruit<\/strong>, to be staged in their recipes rather than standardized products to be mechanically incorporated. <\/p>\n\n<p class=\"wp-block-paragraph\">La Fruiti\u00e8re du Val Evel&#8217;s 100% natural fruit pur\u00e9es are the result of a carefully controlled journey, <strong>from orchard to plate<\/strong>. By prioritizing harvest at full ripeness, cold high pressure processing, recipe simplicity and rigorous traceability, the company preserves the taste of fruit in its most authentic form. <\/p>\n\n<h2 class=\"wp-block-heading\">From orchard to plate: a traceability that protects the taste of fruit<\/h2>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Traceability is at the heart of La Fruiti\u00e8re du Val Evel&#8217;s approach: <strong>every pur\u00e9e tells its story from its origin<\/strong>, from the orchard where the fruit is grown to the professional&#8217;s plate. This transparent traceability has a direct impact on taste: by knowing where each fruit comes from, and by controlling the stages of harvesting, transport and processing, La Fruiti\u00e8re avoids losses of freshness and organoleptic shocks. The fruit arrives at the workshop in a state close to that of the orchard, which makes it possible to preserve its aromas, color and identity. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For chefs and pastry makers, this continuity from orchard to plate becomes a true guarantee: every pur\u00e9e faithfully reflects the fruit and its growing environment, offering <strong>a stable and recognizable base<\/strong> for their creations. Traceability not only protects food safety, it also protects the taste of the fruit, guiding it, intact, from the soil to the palate. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"4129\" src=\"https:\/\/www.lafruitiere.com\/wp-content\/uploads\/2025\/12\/LF-11-recadre-edited-1024x1024.jpg\" alt=\"Exotic Fruit Entremets &#x2013; La Fruiti&#xE8;re du Val Evel\" class=\"wp-image-4129\" srcset=\"https:\/\/www.lafruitiere.com\/wp-content\/uploads\/2025\/12\/LF-11-recadre-edited-1024x1024.jpg 1024w, https:\/\/www.lafruitiere.com\/wp-content\/uploads\/2025\/12\/LF-11-recadre-edited-300x300.jpg 300w, https:\/\/www.lafruitiere.com\/wp-content\/uploads\/2025\/12\/LF-11-recadre-edited-150x150.jpg 150w, https:\/\/www.lafruitiere.com\/wp-content\/uploads\/2025\/12\/LF-11-recadre-edited-768x769.jpg 768w, https:\/\/www.lafruitiere.com\/wp-content\/uploads\/2025\/12\/LF-11-recadre-edited-1536x1536.jpg 1536w, https:\/\/www.lafruitiere.com\/wp-content\/uploads\/2025\/12\/LF-11-recadre-edited-2048x2048.jpg 2048w, https:\/\/www.lafruitiere.com\/wp-content\/uploads\/2025\/12\/LF-11-recadre-edited-1200x1201.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-buttons has-custom-font-size has-small-font-size is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-rouge-background-color has-text-color has-background has-link-color has-medium-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/www.lafruitiere.com\/en\/contact-us\/\">Contact us<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La Fruiti\u00e8re du Val Evel&#8217;s 100% natural fruit pur\u00e9es are born from a simple ambition: add nothing, mask nothing, only the taste of the fruit. From the ripe harvest to cold high pressure processing, every step is designed to preserve the freshness, color, texture and identity of each fruit, from the orchard to the professional&#8217;s&hellip;<\/p>\n","protected":false},"author":7,"featured_media":5871,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[263],"tags":[],"class_list":["post-5896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actuality"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>100% natural fruit pur\u00e9es: how does La Fruiti\u00e8re du Val Evel preserve the taste of fruit? - La Fruiti\u00e8re du Val Evel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lafruitiere.com\/en\/100-natural-fruit-purees-how-does-la-fruitiere-du-val-evel-preserve-the-taste-of-fruit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"100% natural fruit pur\u00e9es: how does La Fruiti\u00e8re du Val Evel preserve the taste of fruit? - La Fruiti\u00e8re du Val Evel\" \/>\n<meta property=\"og:description\" content=\"La Fruiti\u00e8re du Val Evel&#8217;s 100% natural fruit pur\u00e9es are born from a simple ambition: add nothing, mask nothing, only the taste of the fruit. From the ripe harvest to cold high pressure processing, every step is designed to preserve the freshness, color, texture and identity of each fruit, from the orchard to the professional&#8217;s&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lafruitiere.com\/en\/100-natural-fruit-purees-how-does-la-fruitiere-du-val-evel-preserve-the-taste-of-fruit\/\" \/>\n<meta property=\"og:site_name\" content=\"La Fruiti\u00e8re du Val Evel\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/lafruitiere.du.val.evel\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-01T08:23:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-01T08:23:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lafruitiere.com\/wp-content\/uploads\/2026\/05\/Main-cassis-la-fruitiere-du-val-evel-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marie MARTIN\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@la_fruitiere\" \/>\n<meta name=\"twitter:site\" content=\"@la_fruitiere\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marie MARTIN\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.lafruitiere.com\\\/en\\\/100-natural-fruit-purees-how-does-la-fruitiere-du-val-evel-preserve-the-taste-of-fruit\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lafruitiere.com\\\/en\\\/100-natural-fruit-purees-how-does-la-fruitiere-du-val-evel-preserve-the-taste-of-fruit\\\/\"},\"author\":{\"name\":\"Marie MARTIN\",\"@id\":\"https:\\\/\\\/www.lafruitiere.com\\\/en\\\/#\\\/schema\\\/person\\\/32c4a2f7c5a2e03d42908ab3a217662a\"},\"headline\":\"100% natural fruit pur\u00e9es: how does La Fruiti\u00e8re du Val Evel preserve the taste of fruit?\",\"datePublished\":\"2026-06-01T08:23:47+00:00\",\"dateModified\":\"2026-06-01T08:23:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.lafruitiere.com\\\/en\\\/100-natural-fruit-purees-how-does-la-fruitiere-du-val-evel-preserve-the-taste-of-fruit\\\/\"},\"wordCount\":785,\"publisher\":{\"@id\":\"https:\\\/\\\/www.lafruitiere.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lafruitiere.com\\\/en\\\/100-natural-fruit-purees-how-does-la-fruitiere-du-val-evel-preserve-the-taste-of-fruit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lafruitiere.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Main-cassis-la-fruitiere-du-val-evel-scaled.jpg\",\"articleSection\":[\"Actuality\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lafruitiere.com\\\/en\\\/100-natural-fruit-purees-how-does-la-fruitiere-du-val-evel-preserve-the-taste-of-fruit\\\/\",\"url\":\"https:\\\/\\\/www.lafruitiere.com\\\/en\\\/100-natural-fruit-purees-how-does-la-fruitiere-du-val-evel-preserve-the-taste-of-fruit\\\/\",\"name\":\"100% natural fruit pur\u00e9es: how does La Fruiti\u00e8re du Val Evel preserve the taste of fruit? 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